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Truck decline
Bus sales were high because they are reliable when it comes to engine power and performance. In fact, Detroit automakers are considering this type of sales and profit reinforcements compared with the SUV.
By the time today, the collections evolved into vehicles sophisticated. Now they have features found in expensive cars including leather seats, booming stereos and a passenger compartment. In addition, trucks have also adopted the same image as the SUV and are now stationed in industrialized areas - Gone are the days of the work "parking only."
Unfortunately, in terms of popularity and sales, SUV passed microphones. Even companies with new models, truck sales have declined, while that discounts and other incentives are rising.
Two months ago, Bucky Hacker changed its Dodge Ram 2002 Quad Cab pickup with a subcompact car - the Mazda 3 with top of the line gas sensor position Mazda . A student at Oak Ridge, Tennessee, Mr. Hacker bought his Dodge to tow a boat and also to attract girls with very masculine appearance.
But it was ridiculed. Its gas consumption reaches Dodge 13 miles per gallon just to tow the boat so that his new environment Mazda double or 26 miles per gallon in city and highway.
He said that the reasons the decline in truck sales is that the client refers to increasing the environment, the price of gas quenching, and unstable housing market that caused that many of the contractors to delay buying new trucks. All these caused the fall in sales of 5 percent until the year market weakness past. This is higher than 50 percent of the overall decline in industry sales that is so far from a 2 percent decline this year.
As a result, manufacturers have begun expecting sales to pick up drop from late 1990 until this year.
According to the data network, the average discount on a Dodge Ram is $ 6,000 - an increase of $ 500 from January. In all Chevrolet Silverado performs an average of $ 2.343 incentives. When the truck was new at the beginning of the year, the brand has doubled its discounts.
The same data show that even Toyota Tundra promotion when it was introduced in February by an average of $ 2,000.
A data sheet of CNW Marketing Research, which tracks industry trends, showed that six years ago, 28 percent of all U.S. consumers Buses that are purchased by the aesthetics of the vehicles. But this year, only 16 percent of customers bought large trucks with the main due to his appearance.
Art Spinella, president of CNW, said that buyers who have dropped out did not return. They prefer to look for other vehicles in style. He added that contractors, farmers and ranchers who need pickups for their businesses continue to buy, but not as often as in previous decades.
Brian Johnson, an analyst at Lehman Brothers, agrees that the reason that came out with a prediction that the truck market can continue falling. It would a way to charge for Detroit automakers are trying to find that in 2006 the losses of one billion dollars.
Ford, which largely depends on As for trucks, has 24 percent of sales in trucks and 41 percent of the company gross profits in North America in the last five years. It was as calculated by Johnson in a research report.
Although Ford, GM, too, depends largely on pick ups. 32 percent GM's gross profit is made up of sensors 20 percent of sales and other, and Chrysler trucks contributed 25 percent of their earnings and 18 percent were sales pick-ups in the last five years.
Johnson said that in 2005, light trucks induced by nearly 10,000 vehicles in each of the gross profits of manufacturers car, while the truck was about $ 8,000 and each sub-compact car has only $ 400.
Ford lost $ 12,600,000,000 was attributed to falling truck sales 2006. However, this figure is also attributed to the restructuring of the company.
Johnson said that in most cases exceeded, truck sales could fall by half, which amounts to only 7 percent of the U.S. market. And a 7 percent share of the market is equivalent to only 1.1 million pills of annual sales - the figure is more or less what Ford sells only a few years ago.
However, despite the economic fears, some dealers say their sales of trucks remains as is.
Meanwhile, automakers have been severely affected by these trends on the trucks are optimistic that soon find a way to recover their losses.
Trucks to negotiable again as decades ago, manufacturers need to meet fuel economy of vehicles and make any further innovation. After all, everyone is affected by gas prices constantly increasing, while taking into account the vehicle's design and style.
About the Author
Kraig Johanssen is a native of Connecticut and holds a degree in Software Engineering. He now works at a software development firm in Alabama. His love for writing and great interest on cars makes him a proficient contributing author to various automotive magazines.
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